Winning the Data Warfare to Stay Competitive

Antonio Grasso
12 min readMay 20, 2024

As digitalization advances and connected devices become more pervasive, data is growing astoundingly, and enterprises face challenges akin to an actual war to maintain competitiveness. This phenomenon, often called “Data Warfare,” underscores the critical importance of data as a strategic asset in today’s business context. Almost imperceptibly, as we navigated through digital transformations, dematerialization, and digitalization, data has amassed into a vast sea, becoming the cornerstone of competitive strategy across all market sectors.

--

--

Antonio Grasso

Author, technologist, sustainability advocate | FRSA | B2B digital creator & influencer | Founder & CEO @dbi.srl