Unlocking Retail Success: How Customer Data Platforms are Driving Growth

Antonio Grasso
3 min readJun 30, 2023

Article in partnership with SAS.

“The secret of change is to focus all your energy not on fighting the old, but on building the new.”

As Socrates’ words continue to echo through the ages, they resonate now, more than ever before, in the dynamic world of retail. Amidst a sea of radical change — driven by digital innovation, privacy concerns, and shifting shopping behaviors — the ability to embrace change and construct a new retail landscape is becoming the key to success.

--

--

Antonio Grasso

Author, technologist, sustainability advocate | FRSA | B2B digital creator & influencer | Founder & CEO @dbi.srl