Unlocking Retail Success: How Customer Data Platforms are Driving Growth

Antonio Grasso
3 min readJun 30, 2023

Article in partnership with SAS.

“The secret of change is to focus all your energy not on fighting the old, but on building the new.”

As Socrates’ words continue to echo through the ages, they resonate now, more than ever before, in the dynamic world of retail. Amidst a sea of radical change — driven by digital innovation, privacy concerns, and shifting shopping behaviors — the ability to embrace change and construct a new retail landscape is becoming the key to success.

But where do these insights originate, and how can they be translated into tangible actions? To find answers, let’s delve into a thought-provoking industry study: the SAS report, “The Path to a Single Customer View: A CDP Guide for Retail and CPG.”

Beyond offering a panoramic view of the current retail dynamics, the report shares insights into emerging trends. Ultimately, it reveals that the greatest challenge lies in building a fresh approach to customer interaction by harnessing the power of a single view, with customer data platforms (CDPs) serving as indispensable tools in achieving this goal.

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Antonio Grasso

Author, technologist, sustainability advocate | FRSA | B2B digital creator & influencer | Founder & CEO @dbi.srl