Member-only story
Process Automation & Workflow Management in Customer Communication
#RicohPartner
Digital Transformation represents a paradigm shift that is revolutionising almost every field. Companies have to be aware and prepared for these forthcoming changes in order to innovatively manage operations and gain benefits.
If a company wants to keep up with the future, it needs to evolve its value proposition alongside rapidly changing market trends. This is exactly what Ricoh is doing. It has transformed from a traditional “copier company” to powerful organisation with different lines of business, such as Commercial & Industrial Printing Solutions, and IT Solutions.
Ricoh’s main focus is to make customer communication easy and compliant, pursuing this goal through its own developed Ricoh ProcessDirector. As explained by Simon Tapley, Ricoh Europe’s Workflow Solutions Manager, this software has evolved over the years to respond to customers’ changing demands. “The need for information is growing exponentially” he says; providing information in different ways is the key for better customer satisfaction and improved customer experience. That’s why Ricoh ProcessDirector helps in multichannel communications, through end-to-end workflow management and control that enables data re-engineering, as can be seen in the following representation:
