Panasonic’s Green Impact: More than a Commitment, a Dedication to the Future

Article in partnership with Panasonic.

From as far back as I can remember, I’ve been fascinated by Asian culture. Chief among my interests are Samurais — Japan’s military nobility, who emerged in the 12th century and developed a sophisticated code of honor, the Bushidō. As I came to discover, there are seven core values that guided their attitudes, behaviors, and lifestyles.

During CES 2022, I had the opportunity to listen to a presentation by the new President and CEO of Panasonic, Yuki Kusumi. Throughout his press conference, three of the core values listed in the Bushidō came to mind. Namely, Makoto (誠) (“sincerity”), Chūgi (忠義) (“duty and loyalty”), and Gi (義) (“honesty and justice”).

As he shared his vision — an extension of the company’s Founder — to foster environmental sustainability, combat climate change, and “safeguard the planet for future generations,” Kusumi was quick to point out that every company is a public institution.

Now, you may be wondering, what is Panasonic’s actual commitment to the environment, and how does it connect with the country’s historical values?

Sincerity

During his speech, Kusumi was open and candid about the company’s significant greenhouse gas…