Lost and Found in Digital Transformation, a Business Adventure Guided by Dante’s Vision

One of Italy’s most renowned poems — Dante Alighieri’s “The Divine Comedy” — begins with: “Midway upon the journey of our life I found myself within a forest dark, for the straightforward pathway had been lost.” These timeless words echo the uncertainty and complexity of journeys not only in literature but also in our modern business landscape. When venturing down the winding road toward a digital economy and the next post-digital era, no metaphor could be more fitting for Dante’s intricate journey.

Digital transformation is not an Inferno, yet it can pose significant challenges to our organizations if not well-strategized and flawlessly executed. The path to innovation and growth may be fraught with obstacles, appearing as bewildering and multifaceted as Dante’s epic landscape.

However, the key to navigating this intricate journey lies not merely in technology but in a holistic understanding of the organization’s goals, leadership, team dynamics, and sustainable practices. Although technologies are essential pieces of the puzzle, they are not everything. Often, the most fundamental aspects are overlooked due to an excessive focus on the technical side, leading many initiatives to falter.

In this article, we will embark on a guided journey to explore why digital transformation is vital, the main challenges, and why many attempts fail. We will discover how to approach digital transformation with a clear vision and…