Lost and Found in Digital Transformation, a Business Adventure Guided by Dante’s Vision

One of Italy’s most renowned poems — Dante Alighieri’s “The Divine Comedy” — begins with: “Midway upon the journey of our life I found myself within a forest dark, for the straightforward pathway had been lost.” These timeless words echo the uncertainty and complexity of journeys not only in literature but also in our modern business landscape. When venturing down the winding road toward a digital economy and the next post-digital era, no metaphor could be more fitting for Dante’s intricate journey.