Digital Transformation Tales from Ten Industry Giants

Antonio Grasso
19 min readJan 9, 2024

Continuing the journey begun with my previous article, “Lost and Found in Digital Transformation, a Business Adventure Guided by Dante’s Vision,” today I bring you a series of successful initiatives drawn from the real experiences of companies that have embarked on and in many cases completed digital transformation projects.

This article starts with a concise overview of various projects. Then, it delves into the specifics of each to allow you to study the strategies and tactics employed closely. The aim is to offer a comprehensive analysis of the mechanisms and dynamics that have driven the success of these companies in their transformation journeys.

The list presented is not exhaustive but selects projects that I consider particularly interesting and transformative for the business models of the involved enterprises. These are examples of what can be termed Digital Business Transformation, a process where the evolution of digital technologies and the Internet enable a radical corporate transformation.

I would like to mention that the themes presented here are also explored in depth in my new book, “Toward a Post-Digital Society.” My book dissects the future evolutions of digital technologies, offering insights and broad perspectives. Here is the “Amazon dot com” link for US residents > https://amzn.to/419Ujnm. If you are outside the US, please search for the book on your country’s Amazon website or physical bookstores. Thank you.

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Antonio Grasso

Author, technologist, sustainability advocate | FRSA | B2B digital creator & influencer | Founder & CEO @dbi.srl